Customer Relationship Management
Customer Relationship Management (CRM) is a strategic approach that focuses on building and maintaining strong relationships with customers to enhance overall business success
- Course Schedule
Classroom Sessions:
| Date | Venue | Price |
|---|
09 - 13 Sep 2025
London - UK
$ 5,950
- Course Description
INTRODUCTION
Customer Relationship Management (CRM) is a strategic approach that focuses on building and maintaining strong relationships with customers to enhance overall business success. This course provides a comprehensive understanding of CRM principles, tools, and strategies to optimize customer interactions and drive organizational growth.
WHY IT MATTERS
Data is the cornerstone of effective CRM. It enables businesses to gain valuable insights into customer behavior, preferences, and needs. By harnessing data, organizations can personalize customer experiences, improve communication, and make informed decisions to strengthen customer relationships.
OBJECTIVES
- Understand the fundamental concepts of CRM and its significance in modern business.
- Learn how to collect, analyze, and utilize customer data for strategic decision-making.
- Explore CRM tools and technologies to streamline customer interactions and enhance customer satisfaction.
- Develop skills to create and implement successful CRM strategies tailored to organizational goals.
- Gain insights into the ethical considerations and privacy concerns associated with CRM practices.
WHO SHOULD ATTEND ?
This course is designed for:
- Marketing Professionals
- Sales Teams
- Customer Service Representatives
- Business Development Executives
- Managers and Decision-Makers
- Course Outline
DAY 1
Introduction to CRM
- Overview of CRM concepts and principles
- Evolution of CRM in the business landscape
- Importance of customer-centricity
DAY 2
Data in CRM
- Understanding the role of data in CRM
- Types of customer data and sources
- Data quality and data-driven decision-making
DAY 3
CRM Tools and Technologies
- Overview of CRM software and platforms
- Selection and implementation of CRM tools
- Integration with other business systems
DAY 4
CRM Strategies
- Developing effective customer segmentation
- Personalization and customization in CRM
- Case studies on successful CRM implementations
DAY 5
Ethical Considerations and Best Practices
- Addressing privacy concerns in CRM
- Ethical considerations in customer data usage
- Best practices for sustainable and responsible CRM
- Options & Brochure